Wild Wild West Fun Fair
As the Event Planning Team leader, I got the opportunity to take part in all of my team's activities which includes planning and executing the decoration and the entertainment including 10 game-booths, 2 ponies and the mechanical bull. At the same time, we have to work with the school Property Service department to provide all teams with necessary facility (tables, chairs, cork-boards, etc.)
During the preparation for this event, I learn a lot about the actual execution of an event. A large part of those experience is related to dealing with the administration progress in organization such as our sponsor or RMIT. and make sure that those lengthy progresses do not affected our work. I also learn to work with suppliers and contractors who work in different field and have different style of working.
Compare to other events of the same size, Wild Wild West have a short preparation period. We have less than three months to find sponsors and organize this event. At the same time, we have to run a promotion campaign for the student experience survey and our event. Thus, we learn to work effectively under lots of pressure and plan ahead. Although we try our best to plan ahead, crisis such as supplier withdraw, short of cash flow, change of venue, lack of human resource, etc. often happen. I have learn to keep calm and dealing with these crisis from time to time.
Wild Wild West is an valuable learning and working experience for me. It is our 'thesis', a proof that I am ready to start working as an communicator. Below is the link to the online photo albums of our event.
Wild Wild West photo albums
During the preparation for this event, I learn a lot about the actual execution of an event. A large part of those experience is related to dealing with the administration progress in organization such as our sponsor or RMIT. and make sure that those lengthy progresses do not affected our work. I also learn to work with suppliers and contractors who work in different field and have different style of working.
Compare to other events of the same size, Wild Wild West have a short preparation period. We have less than three months to find sponsors and organize this event. At the same time, we have to run a promotion campaign for the student experience survey and our event. Thus, we learn to work effectively under lots of pressure and plan ahead. Although we try our best to plan ahead, crisis such as supplier withdraw, short of cash flow, change of venue, lack of human resource, etc. often happen. I have learn to keep calm and dealing with these crisis from time to time.
Wild Wild West is an valuable learning and working experience for me. It is our 'thesis', a proof that I am ready to start working as an communicator. Below is the link to the online photo albums of our event.
Wild Wild West photo albums
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LIN Center for Community Development - Communication Plan Proposal
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| Copyright: LIN Center for Community Development |
This assignment tested our ability to look at an organization, identify the issue in their communication effort and address these issues with a well plan communication strategy. The communication plan include all parts of a real communication plan from target public to budget. All parts of the communication plan are linked together by logical analysis of the organization and its environment.
Full version: ___________________________________________________________________________
The negotiation between value and price in the PR industry
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| Copyright: Image from Google |
This document goes back and exams the various charging methods that PR agency have used through out history. For an industry such as Public Relations where evaluation the effect is still an on going debate, this topic opens up a lot of other discussion.
The journey from the early commission model taken from advertising agency to the new trend of taking the effect of the work into account when billing is also a reflection of how Public Relations developed, separated itself from advertising, and become an independent industry. On another hand, this paper also shows some of the complex reality of a new industry in which rules and regulations are yet to be fully established.
Full version: The journey from the early commission model taken from advertising agency to the new trend of taking the effect of the work into account when billing is also a reflection of how Public Relations developed, separated itself from advertising, and become an independent industry. On another hand, this paper also shows some of the complex reality of a new industry in which rules and regulations are yet to be fully established.
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Internet and the alternative media
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| Copyright: Image from Google |
This essay is part of Asian Cyberculture course. The purpose of this assignment is to learn more about the new public sphere that PR practitioners in my generation will have to face. Due to the development of the internet, alternative media is become more popular and no PR practitioners can ignore the influence it has on the general public.
In recent years, the mainstream media industry has recognized a lost in revenue cause by the rise of alternative media, a result of internet development. This essay tracked the historical development of alternative media to exam the definitions and opinions associate with this particular type of press before analyze the effect internet development has had on alternative media.
Full version: Internet and the alternative media - Dang Thi Thanh Van
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Below is the Client Presentation that our team put together and four letter-templates in English and Vietnamese that I wrote with the help of our teacher and other students.
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This proposal is an assignment in our Specialist PR Writing course. It is a part of a series of assignment based on a make believe scenario in which I am in charge of communicating about an indigenous musical to several public as part of FUSION Festival, an occasion to celebrate the culture mix of Melbourne.
The purpose of this particular document is to sell the idea of the musical to the FUSION Festival organizer so they would include it in the program. The main purpose of the assignment is to teach us to find the most appealing angles and communicate them in the most effective way to a very selective and well-informed public.
Full version:
FUSION Festival - Activity proposal - Dang Thi Thanh Van
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Work-Integrate-Learning (WIL) Project 2010
WIL project is a yearly activity organized by RMIT Vietnam and Melbourne. During my project, I work in a team of 8 Vietnamese and 9 Australian to come up with a better design for the brochure and playground of Children Hospital No.1 in HCMC.
Beside contributing in the design of the playground, my main responsibility is create a list of potential sponsors and write a letter template that the hospital can fill in and send out in case they want to find sponsor for these improvements.During the two intensive weeks of the project, I also attend a course call Cross Culture Communication with these Australian students while living in a hotel in the tourist area of the city. Between living, studying, and working together, I learn a great deal about the theory and practice of cross culture communication. This is also an opportunity to look at my city as a tourist and the difference is startling.Below is the Client Presentation that our team put together and four letter-templates in English and Vietnamese that I wrote with the help of our teacher and other students.
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Proposal: In Between - indigenous musical by Stephan Page and Bangarra Dance Theatre.
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| Copyright: Image from Google |
The purpose of this particular document is to sell the idea of the musical to the FUSION Festival organizer so they would include it in the program. The main purpose of the assignment is to teach us to find the most appealing angles and communicate them in the most effective way to a very selective and well-informed public.
Full version:
FUSION Festival - Activity proposal - Dang Thi Thanh Van
